Budgeting for Your New Website: What Costs to Expect

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Building a new website is a big step. Before you leap into this digital venture, it’s important to have a clear understanding of the potential costs involved. As specialists in creating WordPress-based websites, Triple Dub Media provides insights that are tailored to this popular platform. The costs outlined in this article will reflect our expertise in WordPress, ensuring you get a realistic estimate for obtaining a web address (domain), securing a spot for your site on the internet (hosting), crafting a visually appealing design, and managing ongoing maintenance. With this information in hand, you’ll be well-equipped to budget for and launch your website with confidence.

Please note that all figures are presented in Canadian Dollars and have been approximately converted where necessary.

TIP: If you’re not familiar with any of the terms below, check out our glossary on the key web jargon that website owners should know.

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Hosting (Domain, Email, and Web Hosting)

Domain Name Registration: $15-30 per year for standard domains such as .com, .org, .net, and country-specific domains. Non-standard or niche domains such as .co, .biz, .shop, and .me, just to name a few, can be as low as $15 per year to over $100 per year.

Email Hosting: When you’re just starting out, you can get reliable business-class email hosting for around $5 a month per email address. That would include plenty of email storage space to last you a year or two.

Web Hosting: This can range from $10-15 per month for either shared hosting or specialized WordPress hosting.

Website Design and Development

Here are four example budget levels to show you what you might expect to pay for creating a website, from the simplest to the most advanced. Each level includes different features to fit how much you want to do online.

1) The Starter: $500 to $1,000+

Did you know that you can kickstart your online presence with just $500? Typically, this would cover a pre-designed (ie, pre-made, ready-to-go website templates) one-page website featuring essential sections such as Home, About, Services, and Contact. Ideal for small businesses or individuals, this solution provides a professional look and feel without a hefty price tag. If you’re looking for a custom website design to better fit your brand, set your budget to be closer to the $1000 range.

2) Small Business Favourite: $5,000+

With a budget starting from $5,000, businesses can expect a more sophisticated multi-page website. With a multi-page website, you can have separate pages for different aspects of your business, which can contribute to better user experience and improved SEO. Additionally, you can include other features such as a blog, portfolio, or even a basic e-commerce platform. This option is perfect for businesses that aim to provide a more comprehensive overview of their offerings.

3) The Growth Engine: $10,000+

For companies ready to invest over $10,000, the website becomes a robust tool for growth. A complex website at this price point might feature multiple functionalities like custom forms, integrations with external services, automation, and e-commerce capabilities. This level is suited for businesses seeking to streamline processes and offer a more dynamic user experience.

4) The Enterprise Solution: $20,000+

At the apex of web development budgets, starting from $20,000, enterprises can acquire a top-tier website. This investment affords an advanced multilingual site with an extensive online store and multiple functionalities like advanced search options, custom user areas, intricate product configurations, and comprehensive integrations with ERP systems or CRMs. It’s the go-to for businesses that operate on a global scale and require a website that does much more than just inform.

Every website is unique and numerous factors will influence the final cost — design complexity, functionality requirements, content volume, and integration complexity are just a few. Thus, while these budget levels serve as a general guide, obtaining a custom quote is paramount to ensure that your specific needs are met within your budgetary constraints.

While the budget levels provided offer a framework for understanding potential costs, it’s essential to recognize that web design and development is not a one-size-fits-all solution. Depending on their requirements, businesses can add or remove features, leading to a budget that may fall between these categories. For instance:

  • A business might opt for a multi-page website with fewer customizations than the $5,000+ range, effectively reducing the cost.
  • Conversely, a business could start with a basic layout and add specific functionalities such as appointment booking or live chat support, resulting in a slightly higher investment than the $1,000+ starter website.

This flexibility ensures that you can tailor your website to your exact needs while staying within your financial bounds. It’s all about finding the right balance between functionality, design, and cost-effectiveness to build a website that serves your business objectives without exceeding your budget.

Plugins and Other Software

When you are planning your website budget, it is crucial to take into account the cost of software. By software, we mean both plugins and services. The more complex your website is, the more plugins and services you will require.

Services here are defined as online platforms that provide various functionalities such as email marketing tools, Customer Relationship Management (CRM) systems, and app integration platforms, which are crucial for seamless operation and enhanced user experience.

For the simplest websites, you might find that a budget of $200 or less annually suffices for your software needs. This is often due to the availability of free plans offered by many providers, which can be quite adequate for basic website functionality.

However, as you step into the realm of more complex websites, your financial commitment can increase significantly. It is not uncommon for the annual software expenses to reach $1000 or more. This escalation in cost is typically due to the necessity for higher-tier plans that come with advanced features and greater allowances for traffic, customization, and technical support.


It’s important to remember that the figures presented here are ballpark estimates intended to serve as a foundational guide. The actual costs of launching and maintaining a website can fluctuate depending on a variety of factors, including the ever-changing landscape of current exchange rates, the array of service providers you might choose from, and the unique requirements of your website’s functionality and design. Additionally, while this guide provides a general outline, it’s advisable to allocate a buffer within your budget for unforeseen expenses that could arise during the process. By doing so, you’ll ensure that your website can evolve without financial hiccups, ultimately securing a robust online presence that stands the test of time.